J Eng Tech Movie Media > Volume 20(4); 2019 > Article
Journal of English Teaching through Movies and Media 2019;20(4):147-161.
DOI: https://doi.org/10.16875/stem.2019.20.4.147    Published online November 30, 2019.
From Media to Transmedia: Transforming Teaching and Learning Strategies in a Digital Culture
Galé Lorenzo, Neus s
Abstract
During the last century, education through media has evolved and generalized both in formal and informal learning contexts. Using films in the classroom helped minimize the differences between academic studies, guided education, and self-access (learner’s autonomous access to content). Today, teaching through media implies using new technologies such as mobile apps, video games, autonomous learning platforms or social media in the classroom. Educators will find new challenges and opportunities if they manage this transmedia universe in their professional development. Transmedia activities are connected to developing multi-literacies in a collective digital culture, active citizenship in a sustainable world, and ethical awareness for community building. Traditional individual language-learning skills (speaking, reading, listening, writing) are usually seen as the basics of communication, but academic research shows that transliteracy, inter-comprehension and plurilingual skills are needed for cultural awareness, social interaction and global communicative competence (including abilities such as debating, mediating, coaching, coding and decoding). Evolving from educational media to transmedia requires changing teaching attitudes and adopting specific approaches, techniques and tools to generate much more interactive activity, integrated tasks and integrative projects. In this communicational ecosystem, researchers explore new tools and strategies to illustrate learning processes, teachers discover different approaches methodologies, and students learn to participate in their own learning process.
Key Words: transmedia;storytelling;digital culture;global competences;cultural awareness
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